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Founded in 1995 and headquartered in Kansas City, Missouri, Beauty Brands operates stores across the central United States and beautybrands.com, carrying professional haircare lines from Redken, Paul Mitchell, Kenra, and Moroccanoil alongside prestige skincare, makeup, and fragrance. The retailer is known for its quarterly Liter Sale and semi-annual Big Box Sale events, full-service salon and spa bookings, and the Beauty Club loyalty program with birthday gifts and tiered perks.
