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Founded around 2015 by Milwaukee childhood friends Paul Anton and COO Lyth Saeed, Huupe grew out of Anton's wish to stay close to his brother Frankie through basketball — sparking the idea of a hoop that enables real-time virtual play and shot tracking. After bootstrapping for years and spending five to bring the concept to life, the team launched its flagship product in 2019 and later raised $11M in funding. The lineup now spans the wall- or door-mounted huupe mini, an arcade system, and the full-size huupe Pro, which pairs AI shot tracking with streaming apps like ESPN, Max, Hulu, and Prime Video. Orders ship to more than 30 countries.

