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Andy Kurtzig started the service in 2003 (originally under the name ExpertAsk) after his wife wanted faster access to medical guidance during her pregnancy; it was rebranded JustAnswer the following year and is now based in San Francisco. The platform covers roughly 150 categories of expertise and says it has more than 13,000 experts on its network, each required to pass credential verification and background checks before they can answer questions. An AI intake tool called Pearl routes each question to the right category before handing it off to a live human expert for the actual consultation.

