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Founded in Vancouver in 2009 by Scott Hawthorn and co-founders, Native started with injection-molded EVA takes on classic silhouettes like the Jefferson and Fitzsimmons, both still in the lineup today. After a rough financial patch around 2013, the brand reoriented toward lighter-footprint materials, developing Sugarlite (a sugarcane-EVA blend that cuts emissions by roughly 22%), Bloom algae foam that filters water as it grows, and a fully compostable Plant Shoe made from pineapple husk, eucalyptus, cork, sisal, corn, and natural rubber. Its Remix Project, run with Zappos for Good since 2018, has ground down more than 40,000 worn-out pairs into playground material. Best of all, none of this carries a premium price tag—a core adult Jefferson runs about $55–60.

