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Roller Rabbit is a colorful loungewear and lifestyle label built on India-inspired hand block-printed prints, best known for its signature monkey pajamas.

Roberta Freymann started the brand in 2003 as Roberta Roller Rabbit after discovering a hand block-printed fabric with a rabbit motif in India, first turning that find into a line of vibrant kurtas. RRR Brands acquired the company in 2017 and trimmed back the wholesale accounts it had accumulated, narrowing the focus of the label. More than two decades in, Roller Rabbit still partners with many of the same family-owned Indian factories it began with, and its sleepwear has found a fresh audience through viral moments on TikTok.

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Roberta Freymann started the brand in 2003 as Roberta Roller Rabbit after discovering a hand block-printed fabric with a rabbit motif in India, first turning that find into a line of vibrant kurtas. RRR Brands acquired the company in 2017 and trimmed back the wholesale accounts it had accumulated, narrowing the focus of the label. More than two decades in, Roller Rabbit still partners with many of the same family-owned Indian factories it began with, and its sleepwear has found a fresh audience through viral moments on TikTok.

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