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Founded in the early 1980s by Mike Browne, the retailer opened its first shop on London's Kensington High Street and grew into one of the UK's leading names in winter sports. Beyond big-name brands, it stocks its own in-house Snow+Rock label and backs its gear with a ski boot guarantee and in-store ski and snowboard servicing and repair. A kids' equipment buy-back scheme gives 20% off new gear when outgrown kit is traded in. Since 2015 Snow+Rock has been part of the AS Adventure Group, alongside Cotswold Outdoor, Cycle Surgery and Runners Need.

